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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is a certification program offered by Salesforce designed to test a candidate's knowledge and expertise in using the Marketing Cloud Connect platform. Marketing Cloud Connect Essentials certification is ideal for professionals who are looking to enhance their marketing skills and take their career to the next level.

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This MCC-201 exam prep material has been prepared under the expert surveillance of 90,000 highly experienced IT professionals worldwide. This updated and highly reliable Itcertkey product consists of 3 prep formats: Marketing Cloud Connect Essentials (MCC-201) dumps PDF, desktop practice exam software, and browser-based mock exam. Each format specializes in a specific study style and offers unique benefits, each of which is crucial to good Marketing Cloud Connect Essentials (MCC-201) exam preparation. The specs of each Salesforce MCC-201 exam questions format are listed below, you may select any of them as per your requirements.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q70-Q75):

NEW QUESTION # 70
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry

Answer: D

NEW QUESTION # 71
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Create SQL Query Activities for the marketer to modify.
C. Establish data relationships and create Data Filters for the marketer to modify.
D. Link the data extensions in an Attribute Group.

Answer: A

Explanation:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5

NEW QUESTION # 72
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

A. Use Automation Studio with a random split activity.
B. Create a random data extension within Contact Builder.
C. Use Journey Builder with a random split activity.
D. Create a random data extension within Email Studio.

Answer: D

Explanation:
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5

NEW QUESTION # 73
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.

Answer: C

Explanation:
To import new contacts gathered from an external web form at high frequency into Marketing Cloud, Northern Trail Outfitters should perform a daily bulk export to SFTP for import via automation. This will allow them to batch the contacts into one file per day and import them into Marketing Cloud using an automation that runs at a scheduled time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5

NEW QUESTION # 74
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Answer: B

Explanation:
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

NEW QUESTION # 75
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